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This Harris County Medical Society sound recording comes from a 12" phonograph record. It contains four commercials, each one minute in length, regarding an upcoming vote for the location of the new Jefferson Davis Hospital. The segments cite increased traffic; duplication of administrative, maintenance, and personnel costs; and the geographic location of existing paitents as reasons to oppose a new facility in the Texas Medical Center and support a hospital on the present site. While the claims are mostly the same, each segment offers a slightly different way to frame the argument. The segments evoke radio programs such as quiz shows and mysteries. While the claims are mostly the same, each segment offers a slightly different way to frame the argument. Each segment concludes with a variation of the refrain "On July 26 vote for the new Jefferson Davis Hospital on the present site. Vote 'for' the hospital issue on July 26." Each segment runs approximately one minute, with a total recording time of 4:12 minutes.
Segment 1 (0:01) "The truth about Jefferson Davis Hospital" poses "Did you Know?" questions and concludes responses with "That's the Truth About JD."
Segment 2 (1:01) "The Case of the Dislocated Hospital" poses a mixture of questions and statements and invites "you the taxpayer to solve the case." This segment offers additional statistics and other information about the patients served by the hospital.
Segment 3 (2:06) uses the framing "Your Dr. Recommends...." to make the case.
Segment 4 (3:05) "Here's the case of tax vs. fiction on the hospital issue" frames opponents' arguments as "Fiction has it..." and then tells the audience "Fact has it...."